Forget about Growth, Go for Sustainability

Provocative I know in this day and age. But think about it. Growth just doesn't quite capture all that an entrepreneurial enterprise is about. Especially these days. Sometimes it is too narrow an idea, sometimes it doesn't really mean anything at all. If you are an entrepreneur with an interest in really building a seriously successful enterprise, I urge you to forget about growth and go for sustainability.

That's right. I know, against the grain of most all the talk out there in Businessland about unicorns and 'move fast and break things' and exits and retiring at 35. Honestly? I do not believe that is the right approach for some of us. Some of us want more, more engagement, more connection, more balance, more fun.

Defining 'sustainability ' for yourself is an important step. What really do you want from your enterprise? What does it look like when you make a deep honest assessment of the current situation and then look at that in comparison with the portrait of where you want to take your enterprise? This is a really valuable step; having both in hand - one on the left let's say, and one on the right - enables you to think about what strategy might get. you from the here to the there.

 If you want some help figuring this out, call me.